Working in communications or marketing can often feel very isolating, particularly if you’re a freelancer or running a small business without the support of an agency or firm. The responsibility of developing campaigns, managing social media, and crafting engaging content typically falls solely on your shoulders. The creative process can quickly become overwhelming without the resources to hire additional staff or collaborate with a team. The solitude of working alone can lead to feelings of doubt and frustration, especially when feedback is scarce, and the pressure to produce innovative ideas weighs heavily. This challenging environment often necessitates finding ways to connect with others in the industry, whether through networking events, online communities, or mentorship opportunities, to combat the isolation and foster a sense of collaboration.

Being intentional with marketing can make a significant difference compared to simply producing work. Connecting authentically with the audience can manifest in various aspects of our efforts. Our experiences with marketing are evolving, and while there is less change, it is essential to bridge the gaps between intentionality, sustainability, and community connection.