You can’t do it all

Effective marketing and communication strategies require careful planning, a deep understanding of your target audience, and a well-established budget.

Let’s be honest.

Many mission-driven organizations and small businesses that thrive off of one or two staff members might not have the time or resources to hire someone to manage their communications, so the group leader might be doing it all on their own.

It’s essential to outline clear goals and objectives, know your brand’s unique selling points, and carefully consider which communication channels will best reach your audience.

Channels include WhatsApp, Facebook, Instagram, Newsletter, Text Messages, Mailers, and Email campaigns.

Our previous newsletter provided detailed insights into the best practices and options for developing a marketing plan that aligns with your financial timeline when hiring your next consultant or staff.

By crafting a well-thought-out marketing plan, you can ensure that your resources are allocated effectively, that your messaging resonates with your audience, and that you stay within your budget.

Many organizations we collaborate with are deeply involved in movement building and community engagement. Their vital mission drives them and often requires extensive mental consulting or hands-on support.

As a result, they often find themselves prioritizing other tasks over marketing and communications. It’s remarkable how these organizations can be dedicated to developing strategies and problem-solving for others but sometimes neglect their needs. (Did that sting?)

Remember, you’re not alone. We all do it or have been there somewhere on our work journey. Try to expand your leadership skills to smaller agencies that can support and uplift your communications goals, or expand your search to consultants who work with more mission-driven organizations or businesses because you can’t do it all.

Design Collaboration

For over the past two months, I have been fortunate to work closely with GirlLouie, a small and innovative design agency with a strong focus on collaborating with mission-driven organizations, campaigns, and businesses in the Missouri surrounding areas.

GirlLouie's expertise lies in developing impactful branding and fresh logo concepts, while my role centered on providing support in the reimagining of the logo and the revamping of the organization's website.

I invite you to explore and discover more about Build Missouri Health, a dynamic organization dedicated to crafting and implementing health strategies throughout the Missouri region.